Why Structure Your Customer Journeys?
Without structure, journey knowledge lives in scattered documents, Miro boards, and tribal knowledge. Teams waste time recreating the same maps, and insights get lost when people leave.
Single Source of Truth
Stop maintaining multiple versions of journey maps. One structured workspace means everyone works from the same understanding, always up to date.
Shared Vocabulary
When teams align on what "onboarding" or "checkout" means, communication improves. Structured journeys create a common language across departments.
Faster Onboarding
New team members can explore structured journeys independently. No more weeks of shadowing to understand how customers experience your product.
The Cost of Unstructured Journeys
Most organizations have journey maps somewhere. They're in Miro boards from last quarter's workshop, in PowerPoint decks shared over email, in Figma files that only designers can edit, or simply in the heads of long-tenured employees.
This scattered knowledge creates real problems:
- Teams duplicate effort, mapping the same journey multiple times
- Different departments have conflicting views of the same experience
- Insights from research get disconnected from the journeys they inform
- When employees leave, their journey knowledge leaves with them
Structured journeys solve this by giving your organization a dedicated workspace where journey knowledge lives, grows, and stays connected to the insights that drive improvement.
The Business Case
The Gains
- 40-60% reduction in time spent recreating journey maps
- Faster onboarding: new team members productive in days, not weeks
- Cross-team alignment reduces rework and conflicting priorities
The Risks
- Knowledge walks out the door when employees leave
- Teams duplicate effort, mapping the same journeys independently
- Inconsistent customer experience across departments
Ready to structure your journeys?
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