All of your customer research opportunities visualised actioned
Capture, analyze and orchestrate customer research — structure it with journeys and touchpoints, and orchestrate clear opportunities for beating your business goals
No credit card required
We were drowning in customer information with no clear way to act on it.
Head of Customer Experience
Our customer journey mapping was a mess of sticky notes and spreadsheets.
Product Director
We couldn't connect customer insights to actual business outcomes.
VP of Research
Customer feedback was scattered across different tools and teams.
Customer Experience Lead
Follow along as Company A fumbles their customer insights
From scattered notes to actionable insights, see how Orchetta transforms your customer understanding.
At the Source
A sales manager captures a valuable customer insight during a meeting, but it's trapped in their notebook with no way to share it effectively.
- Insights trapped in notebooks
- No structured way to share
- Valuable feedback lost
At the Source
The sales manager captures the customer insight and emails it directly to the research inbox, where it's automatically organized and ready for analysis.
- Direct insight capture
- Structured sharing process
- Automatic organization
Inside the Office
The CX manager struggles to analyze scattered customer feedback, with no way to connect insights or track patterns across different sources.
- Scattered feedback
- No pattern recognition
- Manual analysis required
Inside the Office
The CX manager analyzes the insight in context, connects it to the customer journey, and shares it with all stakeholders.
- Connected insights
- Full context
- Team alignment
Decision Making
The team tries to design a solution, but the sales manager's insight is lost, the CX manager can't validate the need, and the product leader has no data to prioritize.
- Disconnected stakeholders
- No shared understanding
- Decisions based on assumptions
Decision Making
The sales manager, CX manager, and product leader collaborate to design a solution, with validated insights and clear customer context.
- Aligned stakeholders
- Shared customer understanding
- Data-driven solution design
Decision Doing
The team launches changes without knowing if they address the customer's needs. The sales manager never learns if their insight made a difference.
- No feedback loop
- Unmeasured impact
- Lost learning
Decision Doing
The team tracks improvements in real-time, with the sales manager seeing how their insight led to positive changes for customers.
- Complete feedback loop
- Measured impact
- Continuous learning
Features
Everything you need to manage and analyze customer knowledge effectively.
Research
Organize and analyze your customer research in one central location.
Journeys
Map and visualize customer journeys to understand their experience.
Touchpoints
Track and analyze customer touchpoints across their journey.
Workflows
Automate and streamline your customer knowledge processes.

Pricing
Simple, transparent pricing for teams of all sizes
Professional
Beta PricingPerfect for teams of any size.
Save 20% with annual billing
- 1 workspace
- Unlimited research, journeys & profiles
- 10 collaborators per paid user
- Priority support
No credit card required
Enterprise
Custom solutions for large organizations.
- Everything in Team plan
- Custom integrations
- Dedicated support
Custom trial available
Frequently Asked Questions
Find answers to common questions about Orchetta
What is Orchetta?
Orchetta is a customer knowledge platform that helps teams centralize research, manage customer journeys, review touchpoints, and drive continuous improvement. It's designed to help organizations better understand and serve their customers.
How does the pricing work?
We offer a simple, transparent pricing model starting at $19/month per user. We also provide custom enterprise solutions for larger organizations with specific needs. All plans include a 14-day free trial.
Can I try Orchetta before committing?
Yes! We offer a 14-day free trial with full access to all features. No credit card required to start your trial.
How does Orchetta help with customer research?
Orchetta provides a centralized repository for all customer research, making it easy to organize insights, feedback, and observations. This helps teams build a comprehensive knowledge base and make data-driven decisions.
What kind of support do you offer?
We provide comprehensive support including email support, documentation, and training resources. Enterprise customers receive additional support options including dedicated account management.
Is there a minimum contract length?
No, there is no minimum contract length. You can cancel your subscription at any time. Enterprise customers can contact us to discuss custom terms if needed.