Continuous customer journey intelligence your whole team can see

Turn scattered insights into a single source of truth that keeps everyone aligned on what matters

Make customer journeys visible across your organization

orchetta.com/purchasing-journey
Awareness Stage
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Hierarchical mapping

Organize complex experiences into stages and steps with unlimited depth

Status and priority tracking

Track progress and importance with visual indicators that show what needs attention

Smart tables

Navigate large journey maps with search, status & priority filters, and sorting

Visualize complex customer journeys

Build hierarchical journey maps with unlimited depth. Track status across every stage. Keep stakeholders aligned with a single source of truth.

  • Unlimited hierarchy

    Nest journeys as deep as you need—from high-level phases to detailed micro-interactions

  • Multiple views

    Switch between single, simple, and staged views to match your analysis needs

  • Smart navigation

    Search, filter, and sort across all journeys with instant results

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Opportunities (1)
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Capture insights at every stage

Document touchpoints, issues, opportunities, and feedback at any journey stage. See how they cascade through your experience map with automatic inheritance.

  • Rich content

    Add formatted text, images, and files to document each touchpoint fully

  • Automatic inheritance

    Objects cascade from parent journeys to all children with visual distinction

  • Usage tracking

    See exactly where each object is used across your journey architecture

Priority

Critical
High
Medium
Low

Impact

High Impact
Medium Impact
Low Impact

Status

Work in Progress
On Track
At Risk

Track insights from discovery to action

Capture touchpoints, issues, opportunities, and feedback across your journey. Track priority, impact, and status to turn insights into coordinated action your team can execute on.

Built for teams that care about customers

From discovery to delivery, Orchetta helps every role understand and improve the customer experience

Product Managers

Map product journeys from onboarding to activation. Track feature priorities and customer pain points in one place.

  • Prioritize feature requests
  • Track product gaps
  • Align roadmap to journey

UX/CX Professionals

Document research findings across every touchpoint. Transform insights into action with rich context and visual hierarchy.

  • Capture research insights
  • Map friction points
  • Share journey context

Customer Success

Identify where customers struggle and track resolution status. Turn support patterns into journey improvements.

  • Track friction patterns
  • Document feedback
  • Monitor resolution status

Marketing Teams

Map acquisition journeys from awareness to conversion. Track campaign impact and optimize touchpoints.

  • Optimize conversion paths
  • Track campaign touchpoints
  • Measure journey impact

Simple, transparent pricing

Pay yearly, save 20%

14-day free trial · No credit card required

Best for solo practitioners

Manager

$29 /month

$23/month billed yearly

  • Unlimited journeys
  • Unlimited objects
  • All 3 view modes
  • 1 user workspace
  • Basic support
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Best for team collaboration

Team

$45 /user/mo

$36/user/month billed yearly

  • All Manager features
  • Multi-user workspace
  • Team collaboration
  • Add stakeholders for free
  • AI insights & analysis
  • Priority support
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Enterprise

Custom

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Tailored to your organization

  • All Team features
  • Add stakeholders for free
  • SSO integration
  • Priority support & SLA
  • Custom training
  • Success manager
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Common questions

How does the 14-day free trial work?

Start your trial with no credit card required. Get full access to all Manager features—unlimited journeys, objects, and all visualization modes. After 14 days, choose to subscribe or let your trial expire. Your data stays safe for 60 days if you decide not to continue.

What happens when I add team members?

The Manager plan is designed for individual journey managers. When you're ready to collaborate with your team, upgrade to the Team plan for multiple editors, AI insights, and advanced collaboration features.

Can I start alone and add people later?

Absolutely! Start with Manager ($29/month) and upgrade to Team when you're ready to collaborate. Your data and journeys come with you—no migration headaches.

What's included in the Manager plan?

Everything you need to map, track, and improve customer journeys: unlimited journeys and objects, all visualization modes, status tracking, rich content support, and basic support. Perfect for individual CX professionals.

Do you offer discounts for annual billing?

Yes! Annual billing saves 20% across all plans. Manager is $23/month (instead of $29), and Team is $36/user/month (instead of $45). Contact us for Enterprise annual pricing.

Can I cancel anytime?

Yes, cancel anytime from your billing settings. Your data remains accessible (read-only) for 60 days. You can always resubscribe and pick up where you left off.

Ready to transform your customer journey management?

Get in touch to learn how Orchetta can help your team.